A Watch By Aubrey Mueller

This is the culmination, the very epitome of artistic creation, the highest fulcrum of human accomplishment to only which vantablack could do justice.

A watch. Specifically the MCT S110 EVO Vantablack, just in case you want to look into the deep void of nothingness— that will be your pockets a cool $95,000 emptier.

​Stuart Semple posted a similarly sarcastic response to his Facebook page on January 18th. The watch was announced last year, and has been produced in an edition of 10. Caroline Winter of Bloomberg Pursuits has this to say of it:

“Of its 471 components, 81 are rubies, and it comes with a 40-hour power reserve. On the dial, hours are indicated by four modules, each composed of five prisms that flip. As the minute hand rounds the :00 spot, a 270-degree sector rotates to reveal the next hour, with tick marks now lining up to denote the appropriate minute. If that sounds like a trip, the video just below should help”

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Many might have assumed, (me included) that Kapoor was using Vantablack in this commercial setting as a spark plug to further ignite his kegs of Vantablack.

To onlookers this cord has sadly malfunctioned.

Artists do team up with well known brands to offer official merchandise, especially in the fashion industry. An edition of 10 super luxury watches is profitable, but not commercially viable. This keeps the S110 Evo Vantablack firmly in the realm of functional art object, and Kapoor safely outside of the sell out circle. For now.
In other news, my purchased pigments have shipped via Royal mail on the 25th and should be here in several days!

​My artistic cohorts will be running them through their paces alongside of me. Because sharing is nice.