Beauty gurus from YouTube have revolutionized the fashion industry, from Michelle Phan and her new make-up brand em cosmetics to Bethany Mota and her collaboration with Aeropostale. From Zoe Sugg (a.k.a. Zoella) to Tanya Burr (who now has her own makeup collection too), the beauty and fashion section of YouTube is actively expanding. I’ve compiled seven of my favorite fashion and beauty YouTubers below for you to check out if, like me, you also find yourself binging hair tutorials at 11pm before you go to bed. Character Makeup: Promise Tamang has mastered the art of costume and character makeup. Known by her online screen name dope2111, Promise has gained popularity for her amazing transformations into Disney characters (“Up,” “Inside Out,” “Mulan,” “Maleficent”) and celebrities (Lorde, Miley Cyrus). In addition to her tutorials, Promise also re-enacts iconic movie scenes with her boyfriend, friends, and family. The below image from Promise’s Corpse Bride tutorial was taken from here Curly Hair: Camille Johnson, a.k.a. Offbeatlook, has perfected her curly hair routine. In addition to having a head of beautiful curls, Camille also dyes her hair a lot and knows all the tricks for getting long-lasting color. I suggest her videos for anyone with curly hair (especially if you dye it a lot). The below image was taken from here. DIY: User SunKissAlba makes the best do-it-yourself videos. From DIY skin care solutions, to easy hair tutorials, SunKissAlba covers everything you need to know for your beauty routine. Her informative videos give you everything you need to know to prepare yourself for whatever lies ahead. The below image was taken from here. Hair Dying: There’s only one person you need to watch for professional hair dying tutorials, and that’s Guy Tang. Guy films step-by-step tutorials on how to use high-end products like Olaplex, Kenra, and more. The techniques he uses to dye hair (and the commentary) are reason enough to binge every video at 2am (not that I’ve done that before). The below image was taken from here. Lookbooks: Alexa Losey was one of the first Youtubers I ever started watching. I’ve always loved her style (as you can see on her Instagram), and her lookbooks are no exception. It’s evident she spends a lot of time editing and perfecting her lookbooks, and it definitely shows. The below image was taken from here. Pin-up: If you’re looking for pin-up/vintage tutorials (for hair, makeup, or clothes), Cherry (also called Cherry Dollface) is the girl for you. Cherry has perfected the art of pin-up throughout her seven years on Youtube. Cherry also frequently tours to U.S. to give people pin-up makeovers; check out her tour dates here. The below image was taken from here. Runway Makeup: If you’re looking for high fashion or runway-inspired makeup tutorials, Meghal and Natasha are the girls for you. Meghal and Natasha are twins, and frequently experiment with different colors (like red blocked eyeshadow and metallic gunmetal wings) and styles (think art deco and cut creases). They also do celebrity-inspired tutorials, like the Met Gala looks for Zendaya, Kristen Stewart, and Kate Bosworth.
The below image was taken from here.
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