This is the first experience I have had with Rich the Kid, and Jaden Smith as an artist. At first glance I commend Rich for a solid choice in a feature, seeing that I was automatically intrigued to see the rap potential of the Fresh Prince 2.0 (possibly). Some of the rhymes were solid, but I really wish that there was more of a chorus or a more significant repetition.
Visually, Rich checks off all of the required elements of a traditional rap video with extravagant jewelry, expensive cars (a soccer mom style SVU Maserati with gull-wing doors was an interesting choice though). Although it has more of a natural setting, in fields, woodland areas, and a housing development. The scarves were clearly an extremely conscious artistic choice, but they took me back to studying abroad in Florence when I was equipped with scarves and kimonos to cover up in churches. I am not completely sold on Rich the Kid yet, but there could be potential in songs to come.
What we're listening to.